Pharma Marketing News
Subscribe Glossary
Pharma Marketing Blog Pharmaguy Audio Podcasts Conference Calendar Reader Surveys

PMN Home | Advertising Information | FAQs | About Us | Contact Us | Privacy Policy

Share |

Global Digital Asset Brand Management
Review: ClearStory Systems' ActiveMedia

As pharmaceutical marketers turn toward the Internet, the demand for digital "rich media"-streaming video and audio, Flash animation, Java applets, streaming video and interactivity-is growing rapidly. There is a need to leverage this rich media content across brands and marketing campaigns on a global scale, but analysts estimate as much as 30 percent of all content is lost or misplaced annually, resulting in huge cost burdens for companies to recreate lost assets.

This article is a review of ClearStory Systems' ActiveMedia, which is an example of a next-generation digital asset management (DAM) solution for managing rich media.

Topics covered include:

  • ActiveMedia
  • Distributive Administration
  • Metadata and Digital Asset Rights
  • Role of Ad Agencies
  • ROI Achievable in the Pharma Industry

Read this article now. It's FREE...

Download PDF file

PMN410-04
Issue: Vol. 4, No. 10: November 2005
Word Count: 1206

Find other articles in related Topic Areas:

Vol 4, #10 Contents








Search All Pharma Marketing News Pages

Pharma Marketing News Email Addr:  

Contact Information
Editor
Pharma Marketing News

Pharma Marketing News | Subscribe | Industry Insights | Podcasts | Pharmaguy | Blog
Surveys | Glossary | Conference Calendar | Advertising Information | FAQs | About Us | Privacy Policy

© 2014. Pharma Marketing Network. All rights reserved.