SUMMARY

The limited time that sales representatives have with a physician is barely enough to drop off samples with a small-print size package insert and an occasional glossy printed sales aid with product information.

Realizing the limitations of the printed package insert (PI), Wellscape, a technology company that provides software solutions designed to improve patient care has developed Smart-PI®, which distills complex prescribing information and packages it in portable, stand-alone real-time tools accessible from web sites and available for desktop and Tablet PCs and PDAs.

This article reviews Smart-PI and Physi-Calc, an electronic treatment guidelines tool. Other topics discussed include:

• Prescribing Information Wizards
• A survey of physicians by Lathian Systems regarding sources they use for learning prescribing information
• Pharma value added options