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By John Mack
SUMMARY
At the recent CBI eMarketing for the Pharmaceutical Industry conference held in Philadelphia, PA, Preeti Pinto, M.S., Senior Director Promotional Regulatory Affairs, AstraZeneca, gave the attendees some insight on the regulatory actions taken by the FDA with respect to online DTC marketing by pharmaceutical companies. She summarized the most commonly cited violations found on pharmaceutical company web pages.Order and pay for this reprint now using your credit card... ONLY $4.95Topics covered include:
- List of most commonly cited violations
- Be Careful With Web Site Names
- Online Clinical Trial Registries
- Table: Pharmaceutical Website Marketing Violations
Download PDF file immediately after paying:
PMN43-05
Issue: Vol. 4, No. 3: March 2005
Word Count: 664
TOPICS: Corporate Compliance/Government Regulation/Industry Guidelines | Direct-to-Consumer (DTC) Advertising & Marketing | eMarketing/Internet
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