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By John Mack (Bio)
SUMMARY
Several recent surveys indicate that pharmaceutical companies will spend more money on e-mail marketing to consumers in 2005 (see "DTC in 2005: Can You Teach Old Dogs New Tricks?"). Perhaps they should also spend some money and time to ensure that their e-mail campaigns adhere to emerging best practices with regard to privacy, HIPAA, SPAM, and permission-based marketing.Order and pay for this reprint now using your credit card... ONLY $4.95Topics discussed include::
- Security Breaches
- Federal and state laws that impact e-mail to consumers
- Vendor Critical Self-Assessment
- Spam
- Permission
- Simple Rules to Remember
Download PDF file immediately after paying:
PMN44-01
Issue: Vol. 4, No. 4: April 2005
Word Count: 3183
TOPICS: Direct-to-Consumer (DTC) Advertising & Marketing | eMarketing/Internet | Direct Marketing | Privacy
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