A Blog (Web log) can be a powerful communication tool and can be used to harm or help the pharmaceutical industry. These days reporters at major news organizations pay close attention to bloggers who often "break" major stories before the traditional media do! Pharmaceutical PR people, marketers, and especially CEOs should take a cue from the media and also lurk in the "bloggosphere" to at least learn about public sentiment toward the industry.
This is the first article in a continuing series that will keep you up-to-date on Blog topics from a variety of pharma-related Blogs created by individuals as well as pharma companies.
Topics covered include:
- Anonymous Sources
- Featured Blog: Pharma Watch
- Recent Postings to the Pharma BloggoSphere