Pharma Marketing News
Pharma Marketing News Subscribe Glossary Daily Pharma News Feeds
Pharma Marketing Blog Discussion Forums Audio Podcasts Conference Calendar Reader Surveys

PMN Home | Advertising Information | FAQs | About Us | Contact Us | Privacy Policy
Share |

To Ban or Not to Ban DTC?
That Was the Question!

To ban, or not to ban DTC advertising: that is the question.
Whether 'tis nobler for the pharma industry to suffer
The slings and arrows of politicians seeking the office of presidency,
Or to take arms against a sea of troubles, Republican and Democrat
And by opposing end them?

The pharmaceutical industry must be reeling from the blow delivered by Senate Majority Leader Bill Frist (R-TN) who called upon the drug industry to impose "a two-year moratorium on advertising for new drugs and a government audit to determine how drug ads have affected the way Americans are treated for illness."

This article takes a critical look at Frist's proposal and other emerging DTC reform ideas. Included are reactions to the Frist proposal from PhRMA, AMA, advertising trade associations, and from pharmaceutical marketing professional members of the PHARMA-MKTING online discussion group.

Topics covered include:

  • Frist to Industry: Time to Clean Up Your Act
  • Deconstructing Frist's Proposal
  • DTC Issue Has Political Wings
  • DTC and Docs
  • Education vs. Promotion
  • ED Drug Ads: Bad Boys of DTC
  • DTC and Drug Prices
  • DTC and Communicating Risk
  • FDA Weakness
  • Emerging DTC Principles
  • Additional Steps
  • No Carrot, Just a Stick
  • Reaction from Pharma Marketing Experts

Read this article now. It's FREE...

Download PDF file

PMN47-01
Issue: Vol. 4, No. 7: July/August 2005
Word Count: 3602

Find other articles in related Topic Areas:

Vol 4, #7 Contents








Search All Pharma Marketing News Pages

Pharma Marketing News Email Addr:  

Contact Information
Editor
Pharma Marketing News


Pharma Marketing News | Subscribe | Discussion Forums | Podcasts | Blog
Daily News Briefs | Surveys | Glossary | Conference Calendar | Advertising Information | FAQs | About Us | Privacy Policy

© 2013. VirSci Corporation. All rights reserved.