Translate Industry Trends into the Optimal Promotional Strategy

Get Out from Behind the Desk, Listen to the Customer This is a summary of a recent presentation by David L. Stern, Vice President of Marketing for Metabolic and Endocrinology at Serono, Inc. Stern spoke from a marketer's perspective about recent trends in the pharmaceutical industry and how to address them by developing better marketing programs. Topics covered include: Industry Being "Hammered" A List of Problems Internet Opportunity Marketing Solutions Read this article now. It's FREE... Download PDF file

PMN47-03
Issue: Vol. 4, No. 7: July/August 2005
Word Count: 700