Get Out from Behind the Desk, Listen to the Customer
This is a summary of a recent presentation by David L. Stern, Vice President of Marketing for Metabolic and Endocrinology at Serono, Inc. Stern spoke from a marketer's perspective about recent trends in the pharmaceutical industry and how to address them by developing better marketing programs.
Topics covered include:
- Industry Being "Hammered"
- A List of Problems
- Internet Opportunity
- Marketing Solutions
Read this article now. It's FREE...
Download PDF file