Pharma Marketing News
PMN Home | Advertising Information | FAQs
About Us | Contact Us | Privacy Policy
Subscribe Glossary
Pharma Marketing Blog Pharmaguy Audio Podcasts Event Calendar PReader Surveys

Share |

A Call to Action
A Mea Non Culpa by Big Pharma

A review of the book "A Call to Action" by Pfizer CEO Dr. Hank McKinnell. This review focuses on the 10 action items McKinnell promulgates. Notwithstanding an review of the book written by Peter Rost -- Pfizer's whistleblowing head of endocrine care marketing unit -- in which McKinnell is described as making "an impressive mea culpa," this book is actually a mea non culpa! Find out why..

Topics covered include:

  • Important Questions Answered
  • One Refreshing Departure from the Party Line
  • Defending DTC
  • A Call to Action Starts Here

Read this article now. It's FREE...

Download PDF file

Issue: Vol. 4, No. 7: July/August 2005
Word Count: 1553

Find other articles in related Topic Areas:

Vol 4, #7 Contents

Contact Information
Pharma Marketing News

Pharma Marketing News | Subscribe | Industry Insights | Podcasts | Pharmaguy | Blog
Surveys | Glossary | Conference Calendar | Advertising Information | FAQs | About Us | Privacy Policy

© 2014. Pharma Marketing Network. All rights reserved.