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By John Mack (Bio)
SUMMARY
Steve Smith, Editor-in-Chief of Medsite has reengineered his company's eDetailing line to create engaging interactions crafted around effective methods to engage, inform, and educate adults. Now he has tapped this experience to design the company's first Consumer Detailing ("cDetailing") product, which is a novel rich-media online consumer disease education and drug information program.Order and pay for this reprint now using your credit card... ONLY $4.95Topics covered include:
- cDetail vs. eDetail
- Yahoo! for Reach and Targeting
- Information Prescription
- Pharma e-Marketing at Tipping Point
- Targeted and Engaging
Download PDF file immediately after paying:
PMN48-01
Issue: Vol. 4, No. 8: September 2005
Word Count: 1479
TOPICS: Product & Service Reviews | Direct-to-Consumer (DTC) Advertising & Marketing | eMarketing and ePromotion | Patient Education
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