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The Evolving Impact of Anti-Spam Legislation on Online Marketers
How Does the Law Apply to Pharma?

In the last year the FTC has issued regulations that set forth additional requirements under the federal CAN-SPAM act that you should be aware of. Hilary M. Wandall, Esq., CIPP, Director, Corporate Legal/Merck Privacy Office, Merck & Co., Inc., summarized these regulations in a recent ePharma Summit presentation in Atlantic City, NJ.

Topics covered include:

  • Does The Law Apply to You?
  • Public Perception of Commercial Email
  • State Laws
  • FTC CAN-SPAM Proposed Rules
  • Important Definitions
  • Transactional or Relationship Email Messages
  • Affirmative Consent
  • Opt-Out
  • Sender
  • Does CAN-SPAM apply to "tell-a-friend"?
  • Communications Compliance Checklist

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Issue: Vol. 4, No. 8: September 2005
Word Count: 2894

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John Mack
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