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Patient Detailing at the Point of Care
Review: Wireless Phreesia WebPad

Return on DTC investment is decreasing and in the post-Vioxx marketing environment in which pharma marketers find themselves, there is a call for less advertising and more education. There are several new strategies and solutions available to pharmaceutical marketers that are designed to increase the education quotient of pharma marketing communications. One such solution is wireless Webpad developed by Phreesia for deployment in doctors' offices.

Topics covered include:

  • Wireless Phreesia WebPad
  • Phreesia's Customers
  • Monitoring Use

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PMN48-03
Issue: Vol. 4, No. 8: September 2005
Word Count: 1134

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John Mack
Pharma Marketing Network
215-504-4164

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