Pharma Marketing News
PMN Home | Advertising Information | FAQs
About Us | Contact Us | Privacy Policy
Subscribe Glossary
Pharma Marketing Blog Pharmaguy Audio Podcasts Event Calendar PReader Surveys

Share |

Pharmaguy
Welcome to Pharma Marketing News. Thank you for visiting. Why not become a subscriber? Subscribers get advanced FREE access to all articles via email as soon as they are published.

John Mack, Publisher & Editor
editor@news.pharma-mkting.com
It's the Science, Stupid!
OpEd by John Mack

My oldest son recently started as a freshman at Penn State and I miss him a lot. The first email message I sent him was intended to encourage him to stick with engineering and science. "When you consider your major and your future," I wrote, "keep in mind that the sciences and engineering will put you among the technical elite in this country. That means big rewards! Also, given your ability to get along with people, your mom and I have no doubt that you will do well in business and in life. So, good luck and keep up the good work."

The "technical elite" class of people I referred to in my email is a dwindling national asset. While the SAT math scores of U.S. high school seniors increased somewhat this past year (my son scored a 780!), the U.S. is still, I believe, just one notch ahead of Latvia. Added to that are our leaders who suggest that there is an alternative theory to evolution that should be taught in our science classrooms!

Is it any wonder, therefore, that jurors who voted against Merck in the first Vioxx liability case said much of the science sailed right over their heads?

Or could it be that the Merck witnesses did not know how to explain the science?

There is no doubt that the industry needs to do a much better job communicating drug benefits and risks to consumers. How will they do this if the population at large is scientifically illiterate?

Also, how can the drug industry focus on this problem if its leaders are not grounded in science?

Take, for example, the current CEO of Merck, Richard T. Clark. He is an operations guy, who promises to bring efficiency, not scientific glory back to Merck. As described in the Wall Street Journal at the time he was named CEO, Clark is "an insider without a background in medicine at a time when observers agree that the company desperately needs to focus on developing new drugs. Moreover, Merck made its selection even after its glory faded under a previous nondoctor, Ray Gilmartin."

At the recent Pharmaceutical Marketing Congress I met Roy Vagelos, M.D., Chairman and CEO of Merck prior to Gilmartin, who gave a keynote presentation entitled "Medicine, Science, and Merck: The Changing Pharmaceutical Industry."

Vagelos told the story of how Merck science and leadership was responsible for some of the greatest drugs ever developed. As Dr. Vagelos went through his presentation, I felt that I was in the presence of a dying or already dead breed of pharmaceutical executive-an executive with a passion for and a deep understanding of science. He also did a great job explaining the science and making it sound exciting!

It's difficult to imagine Merck employees feeling excited about their company today, especially with years and years of Vioxx-related litigation to look forward to ("We are in this for the long haul," Merck general counsel Kenneth Frazier said).

I mentioned this to Dr. Vagelos as he signed a copy of his book, "Medicine, Science, and Merck." He nodded his head and looked sad as he wrote the inscription: "Good luck - keep up the good work."

Vol. 4, No.8: September 2005
Word Count: n/a

More Content


Search All Pharma Marketing News Pages

Contact Information
John Mack
Pharma Marketing Network
215-504-4164

Pharma Marketing News | Subscribe | Industry Insights | Podcasts | Pharmaguy | Blog
Surveys | Glossary | Conference Calendar | Advertising Information | FAQs | About Us | Privacy Policy

© 2014. Pharma Marketing Network. All rights reserved.