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By John Mack (Bio)
SUMMARY
eDetailing proponents, inside pharma companies and outside, use survey data to justify their arguments for greater spending on eDetails. In some cases, however, the numbers seem to show confusing trends and even may suggest that eDetailing may not be all that it's cracked up to be.Order and pay for this reprint now using your credit card... ONLY $9.95At the recent Technology Supported Physician Detailing conference in Philadelphia, Liz Boehm, Principal Analyst, Healthcare & Life Sciences, Forrester Research, presented data from recent surveys of physicians regarding their attitudes toward eDetailing. This article summarizes the information presented by Boehm.
Topics covered and questions answered include:
- How many physicians have EVER been detailed vs. NEVER?
- Which physicians are detailed most?
- ROI Results
- Do doctors prescribe more or less of the featured product after being eDetailed?
- Total spending on eDetailing by pharma
- Influence of cash honoraria
Download PDF file immediately after paying:
PMN49-01
Issue: Vol. 4, No. 9: October 2005
Word Count: 1746
TOPICS: Physician Marketing & Promotion | Market Research | eMarketing and ePromotion
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