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Order and pay for this reprint now using your credit card... ONLY $4.95Now that the elections are over, the pharmaceutical industry is left to ponder what the new Congress has in store for it. This article is a summary of a Pharma Marketing Roundtable discussion of the Congressional agenda for pharma (real and feared). Includes results from the online "What's In Store From Congress" survey. Listen to the podcast here: http://www.pharma-mkting.com/talk/show003.htm.
Topics covered include:
- Medicare Part D Reform
- Mandatory Pre-Clearance of DTC
- Black Triangle Label for New Drugs
- Worst Case/Best Case Scenarios
Download PDF file immediately after paying:
PMN510-01
Issue: Vol. 5, No. 10: December 2006
Word Count: 3206
TOPICS: Direct-to-Consumer (DTC) Advertising & Marketing | Strategic Marketing & Planning
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