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Pharma's Plodding Approach to eMarketing
SUMMARY
Speaker after speaker at eyeforpharma’s eCommunication & Online Marketing Conference, held recently in Philadelphia, commented on the plodding approach to e-communication and e-marketing (including social networking) taken by the pharmaceutical industry. This article, written by health communications veteran, Harry Sweeney, is a frank assessment of the key takeawys from this meeting.
Topics covered include:
- Hurdles Acknowledged But Not Managed
- Ready or Not, Web 2.0 is Here!
- Futurist Visions
- Search Ad Faux Pas
- eKOLs
- Social Networking: Sea-Change for Pharma
Order and pay for this reprint now using your credit card...
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PMN510-02
Issue: Vol. 5, No. 10: December 2006
Word Count: 2751
TOPICS: Direct-to-Consumer (DTC) Advertising & Marketing | eMarketing and ePromotion | Regulatory Compliance
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