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Sales Effectiveness Meets eMarketing
A Review of Two Co-located Conferences

Steve Woodruff, Founder and Principal Consultant of Impactiviti, and John Mack team up to review eyeforpharma's Sales Effectiveness conference, which was co-located with the eCommunication & Online Marketing Conference. Occasionally, the dialogue takes a point-counterpoint turn as the authors approach topics from their differing perspectives.

Topics covered include:
  • Complex Regulations
  • New Drug Development: Commercial Viability vs. Clinical Efficacy
  • Access to Physician Prescribing Data
  • Top 5 Characteristics of the Ideal Electronic Detail As Ranked by U.S. Physicians
  • Consumer Opinion Leaders
  • The One Click Rule

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Issue: Vol. 5, No. 10: December 2006
Word Count: 2816

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Vol 5, #10 Contents

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