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Steve Woodruff, Founder and Principal Consultant of Impactiviti, and John Mack team up to review eyeforpharma’s Sales Effectiveness conference, which was co-located with the eCommunication & Online Marketing Conference. Occasionally, the dialogue takes a point-counterpoint turn as the authors approach topics from their differing perspectives.
Topics covered include:
- Complex Regulations
- New Drug Development: Commercial Viability vs. Clinical Efficacy
- Access to Physician Prescribing Data
- Top 5 Characteristics of the Ideal Electronic Detail As Ranked by U.S. Physicians
- Consumer Opinion Leaders
- The One Click Rule
PMN510-03
Issue: Vol. 5, No. 10: December 2006
Word Count: 2816
TOPICS: Direct-to-Consumer (DTC) Advertising & Marketing | eMarketing and ePromotion | Regulatory Compliance | Physician Marketing & Promotion | Sales Force Effectiveness
The information in this Special Supplement to Pharma Marketing News is certain to give you a better understanding of the issues relating to physician access and how to improve the effectiveness of your physician marketing and sales campaigns.
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