Steve Woodruff, Founder and Principal Consultant of Impactiviti, and John Mack team up to review eyeforpharma's Sales Effectiveness conference, which was co-located with the eCommunication & Online Marketing Conference. Occasionally, the dialogue takes a point-counterpoint turn as the authors approach topics from their differing perspectives.
Topics covered include:
- Complex Regulations
- New Drug Development: Commercial Viability vs. Clinical Efficacy
- Access to Physician Prescribing Data
- Top 5 Characteristics of the Ideal Electronic Detail As Ranked by U.S. Physicians
- Consumer Opinion Leaders
- The One Click Rule
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