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SUMMARY
While funding for CME may have shifted out of the control of the marketing departments at most pharma companies, there is still a desire for marketing to reach out to physicians with educational promotional programs that are more within their control. MedPoint Communications, a marketing and educational services company headquartered in Evanston, IL, manages multi-channel, "within label medical education" programs for its pharmaceutical clients.Order and pay for this reprint now using your credit card... ONLY $6.95Topics covered include:
- Advantages of Branded Physician Education
- Multi-channel Approach
- Key Ingredients
- Online Brand Education
- Recruiting
- Features and Benefits of Online Brand Education Programs
Download PDF file immediately after paying:
PMN52-03
Issue: Vol. 5, No. 2: February 2006
Word Count: 1822
TOPICS: Physician Marketing & Promotion | Sales Force Effectiveness | Brand Marketing | Physician Education (CME)
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