Branded Physician Education

How to Integrate Promotion and Education While funding for CME may have shifted out of the control of the marketing departments at most pharma companies, there is still a desire for marketing to reach out to physicians with educational promotional programs that are more within their control. MedPoint Communications, a marketing and educational services company headquartered in Evanston, IL, manages multi-channel, "within label medical education" programs for its pharmaceutical clients. Topics covered include: Advantages of Branded Physician Education Multi-channel Approach Key Ingredients Online Brand Education Recruiting Features and Benefits of Online Brand Education Programs Order and pay for this reprint now using your credit card... ONLY $4.95 Download PDF file immediately after paying:

PMN52-03
Issue: Vol. 5, No. 2: February 2006
Word Count: 1822

Find other articles in related Topic Areas:

• Physician Marketing & Promotion
• Physician Education (CME)
• Sales Force Effectiveness
• Brand Marketing