While funding for CME may have shifted out of the control of the marketing departments at most pharma companies, there is still a desire for marketing to reach out to physicians with educational promotional programs that are more within their control. MedPoint Communications, a marketing and educational services company headquartered in Evanston, IL, manages multi-channel, "within label medical education" programs for its pharmaceutical clients.
Topics covered include:
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- Advantages of Branded Physician Education
- Multi-channel Approach
- Key Ingredients
- Online Brand Education
- Features and Benefits of Online Brand Education Programs
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