This article presents selected results from a survey of pharmaceutical experts on eDetailing and Online Marketing conducted in 2005 by eyeforpharma, MediQuality, and PharmiWeb Solutions. The results are based on 722 responses, mostly from European pharmaceutical marketing professionals.
Topics covered include:
- Popularity of eDetailing in the Next Three Years
- Proven ROI of eDetailing in Key Therapeutic Areas
- Pharma Needs Assistance Required from 3rd Parties
- The Future
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