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SUMMARY
This article presents selected results from a survey of pharmaceutical experts on eDetailing and Online Marketing conducted in 2005 by eyeforpharma, MediQuality, and PharmiWeb Solutions. The results are based on 722 responses, mostly from European pharmaceutical marketing professionals.Read the Full Article (pdf)Topics covered include:
- Popularity of eDetailing in the Next Three Years
- Proven ROI of eDetailing in Key Therapeutic Areas
- Pharma Needs Assistance Required from 3rd Parties
- The Future
PMN53-02
Issue: Vol. 5, No. 3: March 2006
Word Count: 145
TOPICS: Physician Marketing & Promotion | Sales Force Effectiveness | Brand Marketing | eMarketing and ePromotion
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