The significance of search marketing in the overall pharmaceutical marketing mix cannot be overstated. Search is one of the fastest-growing categories of online advertising and pharmaceutical marketers need to have a good search strategy. The question is, should paid inclusion be part of that strategy? This article summarizes the issue of paid inclusion and presents results of the recent online Pharma Search Engine Marketing Survey, which was conducted by Pharma Marketing News between March 2, 2006 and March 25, 2006.
Topics covered include:
- Importance of Search Marketing
- Natural/Organic Listings vs. Paid Search
- Online Health-Related Stats Cited by Google
- Can Paid Inclusion be Misleading?
- A Higher Standard?
- It's Not Rocket Science
- Level the Playing Field
- Do the Right Thing
- FTC Weighs In
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