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Relationship Marketing via eNutrition
Review of ForMyDiet Platform

"Pharmaceutical companies that market treatments for conditions requiring diet management can provide educational and value added tools as a featured aspect of their marketing campaigns," said Ami Assayag, CEO, Specialty Diets, Inc., developer of the web-based medical diet management platform ForMyDiet™.

This article reviews the ForMyDiet Platform, which provides valuable resources for customer acquisition, compliance, adherence, persistence and healthcare provider care.

Topics covered include:

  • Relationship Marketing Through eNutrition
  • Medical Conditions Requiring Special Diets
  • Platform modules overview

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Issue: Vol. 5, No. 7: July/August 2006
Word Count: 1298

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Vol 5, #7 Contents

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