Medical Science Liaisons (MSLs) today face unprecedented challenges in developing and managing strong clinically-focused relationships with key opinion leaders (KOLs). Many presenters at a recent CBI Annual Forum on Field-Based Dissemination of Scientific Information held in Philadelphia spoke candidly and openly about these challenges and how they are being met by the industry.
This article summarizes several presentations made at this meeting.
Topics covered include:
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- Necessary Tools: Structure, Tracking, and Partnering
- MSLs Need Variety of Talents
- How MSLs Support R&D
- Contrasts between MSLs and Sales Representatives
- Handling Unsolicited Requests by HCPs
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