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Fast Start to Customized ePromotion and eLearning Physician Programs
Lathian's Fast Start Adds Unique Value at Every Stage of the Product Lifecycle

There is a broad spectrum of online promotional and educational opportunities that pharmaceutical companies have at their disposal to interact with, inform, and influence physicians. Lathian Systems, a provider of online marketing and sales solutions, offers these and more in its "Spectrum of Solutions" for life science companies.

What's needed, however, is a way for marketers to quickly decide what mix of solutions is best for their products without investing a bundle of time and money in programs that are not effective. Lathian's Fast Start program is designed to solve this problem by leveraging its Spectrum of Solutions to let life science marketers pick, choose, and use only the solutions they need to maximize reach and frequency.

Topics covered include:

  • A Fast Start
  • Case Study: Combining eBrand Messaging with eDetailing
  • Relationship Marketing
  • Intelligent Segmentation
  • Reach is Key
  • Physicians Reveal the Secrets to a Successful eDetail

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Issue: Vol. 5, No. 8: September 2006
Word Count: 1561

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Vol 5, #8 Contents

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