e-Inertia Plagues the Pharma Industry

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e-Inertia Plagues the Pharma Industry
Pharma Marketing Roundtable Members Discuss ePharma Marketing

SUMMARY

eMarketer, which aggregates and analyzes data from over 2,000 sources, reports that the auto industry-the largest advertiser in the world-spent 2.5% of its advertising budget online in 2005 (excluding search). In comparison, the top 13 pharmaceutical advertisers in the US spent only about 1.2% of their ad budgets online according to Advertising Age.
To make sense of all these numbers and understand where pharma online spending may be heading in the future, Pharma Marketing News recently hosted a Pharma Marketing Roundtable discussion of the issues.
Topics covered include:

Tipping Point or Slump?
The Importance of Search Advertising
Leading ePharma Companies
Regulation Causes Inertia
Spending on Magazine Ads Increases
Innovative ePharma Marketing
Online Consumer Education Not Measured
Experts Divided On Internet Ad Spending
New Technologies: Blogs and Podcasts
Podcasts Gaining Traction
Privacy Concerns
Social Networking vs. Market Research
The Future: Final Words

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PMN59-01
Issue: Vol. 5, No. 9: October 2006
Word Count: 4601
TOPICS: Direct-to-Consumer (DTC) Advertising & Marketing | eMarketing and ePromotion

Special Supplement
ePharma Marketing

The selection of articles in this Special Supplement to Pharma Marketing News was chosen to give you a better perspective on pharma eMarketing. Included are real world case studies that illustrate the advantages of eMarketing such as depth of information, interaction, relationship building and superior customer engagement.

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