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How TNS Healthcare Helps Clients Build a Lifetime Connection Between Consumers and Brands SUMMARY
Order and pay for this reprint now using your credit card... ONLY $6.95DTC spending is up 6.6% in the first half of 2006. What is the pharmaceutical industry getting in return for this increase? However you look at the numbers, typical DTC approaches often don't deliver the impact they should for the dollars invested, according to TNSfyi, a product forecasting and healthcare/pharmaceutical model-ing division of TNS Healthcare.
Topics covered include:
- The Two Most Common DTC Mistakes
- Forecasting
- What If Testing
- After-the-Fact Analysis
- Commitment and Brand Worth
- What Drives Commitment?
Download PDF file immediately after paying:
PMN59-02
Issue: Vol. 5, No. 9: October 2006
Word Count: 2314
TOPICS: Direct-to-Consumer (DTC) Advertising & Marketing | Brand Marketing | Strategic Marketing & Planning | Product & Solution Reviews
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