Pharma Online Spending

Pharma Marketing News is the monthly newsletter of the Pharma Marketing Network. It is distributed FREE to registered subscribers via email and the Web.

Subscribe

Editorial & Advisory Board

We accept advertising relevant to the interests of our subscribers.
For more information, see:

Media Kit

Published by:
VirSci Corporation
PO Box 760
Newtown, PA 18940
215-504-4164
215-504-5739 (FAX)
E-mail: infovirsci@virsci.com

Pharma Online Spending
An Interview with eMarketer Senior Analyst Lisa Phillips

SUMMARY

eMarketer, a company that analyses trends related to e-business, projects pharmaceutical companies will increase their Internet spending by about 25% this year, to $780 million, as marketers shift from consumer mass marketing to more targeted opportunities on the Internet. By 2008, online spending will rise to $1.3 billion, according to eMarketer's new report, "Pharmaceuticals Online: Direct-to-Patient Becomes a Reality."
To better understand these numbers and other information presented in the eMarketer report, PMN interviewed Lisa Phillips, eMarketer Senior Analyst and author of the report.
Topics covered include:

Measured vs. Unmeasured Online Media Spending
US Pharmaceutical and Health Care Online Ad Spending vs. US Total Online Ad Spending, 2003-2008
US Online Advertising Spending for Selected Pharmaceutical Companies
Interactive Marketing Channels that US Marketers are Currently Using or Piloting
Behavioral Targeting

Order and pay for this reprint now using your credit card...

ONLY $6.95
Download PDF file immediately after paying:

PMN59-04
Issue: Vol. 5, No. 9: October 2006
Word Count: 1304
TOPICS: eMarketing and ePromotion

Special Supplement
ePharma Marketing

The selection of articles in this Special Supplement to Pharma Marketing News was chosen to give you a better perspective on pharma eMarketing. Included are real world case studies that illustrate the advantages of eMarketing such as depth of information, interaction, relationship building and superior customer engagement.

TABLE OF CONTENTS

Order and pay for this Special Supplement now using your credit card...

ONLY $29.95
Download PDF file immediately after paying:

If you wish to pay by check or credit card off-line, please use:
Printable Order Form