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Order and pay for this reprint now using your credit card... ONLY $2.95When pharmaceutical sales reps are asked about the value of sales reps, you get some surprising comments. Tghis article summarizes some of the responses - including the good, the bad, and the ugly - from CafePharma members to the question "Are Sales Reps Necessary?"
Topics covered include:
- Docs Don't Need Reps, But Companies Do
- Reps Banned - Samples Be Damned!
- Visual Aids Needed
- Try Detailing Without Free Lunch and Samples
- Go Back to Good Old Days
- Working Harder, But Happier
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PMN61-03
Issue: Vol. 6, No. 1: January 2007
Word Count: 1844
Find other articles in related Topic Areas:
Increase Physician Access and Detailing Effectiveness
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