Pharma Marketing News
PMN Home | Advertising Information | FAQs
About Us | Contact Us | Privacy Policy
Subscribe Glossary
Pharma Marketing Blog Pharmaguy Audio Podcasts Event Calendar PReader Surveys

Share |

Medical Transcript Advertising
Reach Targeted Physicians at the Point of Care

This article reviews advertRx™ and advoiceRx™, physician point-of-care marketing solutions offered by datumRx, a California-based company.

advertRxTM reaches physicians with targeted brand messaging by inserting Rx product logos within medical transcripts containing key words relevant to the product. advoiceRx™ inserts audio messages into the dial-in dictation process itself.

Topics and issues covered include:

  • Non-Personal Marketing and Sales
  • Medical Transcription is a Growing Service Area
  • Benefit to Physicians
  • Chronology of Transcript Advertising
  • Effectiveness
  • Is It Legal and HIPAA Compliant?
  • What About Reach?

Read this article now. It's FREE...

Download PDF file

Issue: Vol. 6, No. 10: November/December 2007
Word Count: 1461

Find other articles in related Topic Areas:

Vol 6, #10 Contents

Contact Information
Pharma Marketing News

Pharma Marketing News | Subscribe | Industry Insights | Podcasts | Pharmaguy | Blog
Surveys | Glossary | Conference Calendar | Advertising Information | FAQs | About Us | Privacy Policy

© 2014. Pharma Marketing Network. All rights reserved.