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New Social Media Regulatory Framework
A Critical Analysis

At the recent eyeforpharma "2nd Annual eCommunication and Online Marketing" conference, Fard Johnmar (Founder, Envision Solutions), Jim Nail (CMO, TNS Media Intelligence/Cymfony), and John C. Serio, (partner, Seyfarth Shaw LLP) talked about regulatory issues relating to Web 2.0 and summarized a new social media monitoring and marketing framework for pharmaceutical companies ("New Social Media Marketing Framework White Paper").

This article takes a critical look at the "Framework" and offers further insights into the regulatory issues it raises.

Topics and issues covered include:

  • Fair Balance and the "One-Click Rule"
  • Jim Nail's Comments on "One Click Rule"
  • With Respect to Internet Guidelines, Where's DDMAC's Head At?
  • Red Means Stop, Green Means Go
  • Agents Need Monitoring
  • What About Public Relations Risks?

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Issue: Vol. 6, No. 10: November/December 2007
Word Count: 2797

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Vol 6, #10 Contents

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