What's Next vs. What's Best

Pharmaceutical Brand Leadership Harry Sweeney reports on the recent Pharmaceutical Brand Leadership conference held in Chicago. The article covers presentations on branding, marketing "Negative Goods," the Boomer Wave, unrefuted industry criticism, and other issues impacting the future of the pharmaceutical industry. Includes: The Compliance Thicket Leadership Matters Brands as Emotional Properties Marketing "Negative Goods" The Boomer Wave New Media Enters the Mix Unrefuted Criticism Causes Distrust of Industry Science is a Target Too Post Election Issues: Pharma Will Be the New Halliburton Defensive Advertising Tell Product Stories Read this article now. It's FREE... Download PDF file

PMN61-04
Issue: Vol. 6, No. 2: February 2007
Word Count: 2574

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