How Readable, Credible & Useful are Pharma Blogs?

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How Readable, Credible & Useful are Pharma Blogs?

SUMMARY

This article presents the complete results from the first ever survey of The Pharma Blogosphere in which blog readers evaluate 22 different pharma-related blogs on the basis of readability, credibility, usefulness, and bias.
Topics and issues covered include:

Frequency of Reading

Is It a Legitimate Issue?

Bias: Industry Critics vs Industry Supporters

Readability, Credibility, and Usefulness

The TOP FIVE Overall Honors

Industry vs. Non-Industry Readers

Blogs and Readers of a Feather Flock Together

Charts and Tables include:

FIGURE 1: Frequency of Reading

FIGURE 2: "Industry Critics"

FIGURE 3: "Industry Supporters"

FIGURE 4: Overall Honors, ranked by credibility

TABLE 1A: TOP FIVE Readable blogs (overall)

TABLE 1B: TOP FIVE Credible blogs (overall)

TABLE 1C: TOP FIVE Useful blogs (overall)

TABLE 2A: TOP FIVE Readable blogs, industry respondents vs. non-industry respondents

TABLE 2B: TOP FIVE Credible blogs, industry respondents vs. non-industry respondents

TABLE 2A: TOP FIVE Useful blogs, industry respondents vs. non-industry respondents

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PMN64-01
Issue: Vol. 6, No. 4: April 2007
Word Count: 1663

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