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Americans Skeptical of Pharma Cause Marketing
SUMMARY
A new survey by Envision Solutions, LLC, a healthcare marketing communications company, suggests that many Americans are deeply skeptical of pharmaceutical companies' motives for supporting non-profit patient advocacy groups.
Topics and issues covered include:
- DTC Ban Could Mean More Cause Marketing
- Disease Mongering
- Don't Blame the Media!
- Britannia Rules
- Don't Let It Happen Here
Listen to the Podcast: A discussion with Fard Johnmar of Envision Solutions focused on his company's recent survey about American opinion of pharma-non-profit cause alliances and the implication for the future of pharma cause marketing.
Airs live, Wednesday, May 2, 2007, 1 PM Eastern US time
For more information on listening:
http://www.talk.pharma-mkting.com/show013.htm
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PMN64-03
Issue: Vol. 6, No. 4: April 2007
Word Count: 1171
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