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The return on investment for traditional pharma marketing channels -- TV, drug reps, print -- is declining. A new approach to the way forward in pharma marketing is needed. Is it time for the pharmaceutical industry to take the advice of some of its critics and use the new Web 2.0 tools available to it and extricate itself from its moribund situation of declining ROI? Highlights from a Pharma Roundtable discussion and comments from several bloggers in the Pharma BlogosphereTM.Order and pay for this reprint now using your credit card... ONLY $9.95Topics and issues covered include:
- DTC Spending Up, ROI Down
- Fard Johnmar's Web 2.0 Tools Sampling
- Some Pharma Feet Are Getting Wet
- Employee Blogs
- Code of Conduct
- YouPharma: It's Not About Us, It's About Them
- Put Some Skin in the Game
- Beating the Pros
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PMN64-04
Issue: Vol. 6, No. 4: April 2007
Word Count: 2354
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