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Pharma Marketing News is the monthly newsletter of the Pharma Marketing Network. It is distributed FREE to registered subscribers via email and the Web. Editorial & Advisory Board We accept advertising relevant to the interests of our subscribers. For more information, see: Published by: VirSci Corporation PO Box 760 Newtown, PA 18940 215-504-4164 215-504-5739 (FAX) E-mail: infovirsci@virsci.com |
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Blog The return on investment for traditional pharma marketing channels -- TV, drug reps, print -- is declining. A new approach to the way forward in pharma marketing is needed. Is it time for the pharmaceutical industry to take the advice of some of its critics and use the new Web 2.0 tools available to it and extricate itself from its moribund situation of declining ROI? Highlights from a Pharma Roundtable discussion and comments from several bloggers in the Pharma BlogosphereTM.Order and pay for this reprint now using your credit card... ONLY $9.95 Download PDF file immediately after paying:
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ePharma Marketing The selection of articles in this Special Supplement to Pharma Marketing News was chosen to give you a better perspective on pharma eMarketing. Included are real world case studies that illustrate the advantages of eMarketing such as depth of information, interaction, relationship building and superior customer engagement. Order and pay for this Special Supplement now using your credit card... ONLY $29.95
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