Pharma Marketing News
PMN Home | Advertising Information | FAQs
About Us | Contact Us | Privacy Policy
Subscribe Glossary
Pharma Marketing Blog Pharmaguy Audio Podcasts Conference Calendar Reader Surveys

Share |

YouPharma
New Rules for Pharma Marketing and Social Media

YouPharma Logo According to a Government Accounting Office (GAO) report, pharmaceutical companies spend approximately 70% more money marketing to physicians than they do to consumers. But this does not include continuing medical education, advertising at medical meetings, or physician consulting fees, which can be substantial.

This article takes a look at some "murky" (ie, non-transparent) physician marketing practices and presents opinions from several Pharma Marketing Blog polls and commentators.

Topics and issues covered include:

  • Physician Consultant Fees
  • The Case of Dr. Nissen
  • When is a Free Lunch More Than Just Lunch?
  • It's Access, Stupid!
  • Dumb Blonde Reps vs. Slovenly Genius Reps

Read this article now. It's FREE...

Download PDF file

PMN64-04
Issue: Vol. 6, No. 4: April 2007
Word Count: 2354

Find other articles in related Topic Areas:

Vol 6, #4 Contents







Search All Pharma Marketing News Pages

Pharma Marketing News Email Addr:  

Contact Information
Editor
Pharma Marketing News

Pharma Marketing News | Subscribe | Industry Insights | Podcasts | Pharmaguy | Blog
Surveys | Glossary | Conference Calendar | Advertising Information | FAQs | About Us | Privacy Policy

© 2014. Pharma Marketing Network. All rights reserved.