Pharma Marketing News
PMN Home | Advertising Information | FAQs
About Us | Contact Us | Privacy Policy
Subscribe Glossary
Pharma Marketing Blog Pharmaguy Audio Podcasts Conference Calendar Reader Surveys

Share |

A Primer on Pharma Employee Blogging
It Can Be Done!

In the book "Naked Conversations," Robert Scoble, who helps run Microsoft's Channel 9 employee blog Web site, argues that employee blogs can repair corporate image and rebuild lost trust. If Microsoft can do it, so can Big Pharma, whose image is desperately in need of repair! Indeed, there is some movement within a few pharmaceutical companies toward implementing employee blogs. But before any pharmaceutical company dives into blogging, there are a few fundamentals that should be considered for developing a strategy for employee blogging.

Topics and issues covered include:

  • Start Internally
  • Guarantee Anonymity
  • Some Pharma Feet Are Getting Wet
  • Moderate Comments
  • Specify Posting Rules
  • Determine which Employees Should and Should Not Post
  • Go Public With Caution

Read this article now. It's FREE...

Download PDF file

PMN64-05
Issue: Vol. 6, No. 4: April 2007
Word Count: 1207

Find other articles in related Topic Areas:

Vol 6, #4 Contents







Pharma Marketing News Email Addr:  

Contact Information
Editor
Pharma Marketing News

Pharma Marketing News | Subscribe | Industry Insights | Podcasts | Pharmaguy | Blog
Surveys | Glossary | Conference Calendar | Advertising Information | FAQs | About Us | Privacy Policy

© 2014. Pharma Marketing Network. All rights reserved.