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Big Pharma Sales Analytics for the Rest of Us

SUMMARY

When it comes to implementing Big Pharma-style sales analytics, smaller life sciences companies have traditionally been caught between a rock and a hard place: either they were stuck in "Excel Hell" or opted for expensive business intelligence tools requiring high up-front costs and IT infrastructure. Now, OnDemandIQ Inc., a Los Angeles based company, provides OnDemandIQ Insights' Life Sciences, which is an affordable web-hosted business intelligence solution for smaller companies that find themselves in this position.

This article is a review of OnDemandIQ Insights based on a discussion with Steven Schneider, Principal at OnDemandIQ Inc.

Topics and issues covered include:

• Small Company, Same Challenges
• Combining Software and Services
• Sales/Activity Reporting
• Performance Report Cards
• Analysis On-Demand

Full Text - FREE! (pdf)

PMN66-02
Issue: Vol. 6, No. 6: June 2007
Word Count: 1264

Find other articles in related Topic Areas:

• Physician Marketing & Promotion
• Sales Force Effectiveness
• Customer Relationship Management (CRM)
• Product & Service Reviews