Got Game? Online Pharma Advergaming

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Got Game? Online Pharma Advergaming

SUMMARY

According to an entry in Wikipedia, the free encyclopedia, "advergaming is the practice of using video games to advertise a product, organization or viewpoint." eMarketer expects US spending on advergaming will hit $344 million in 2011.
While advergaming seems to work for the consumer package goods industry, will it also work for pharmaceuticals? This article takes a look at one pharmaceutical advergame on WebMD and gives some insights on how to design online games for Rx product marketing.

Topics and issues covered include:

The Game: Give Your Legs a Rest

Not Medical Advice; Also Not Educational!

It May Fly in Battlecreek, But Not in Raritan!

Rx Drugs Require More Than Branding

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PMN66-03
Issue: Vol. 6, No. 6: June 2007
Word Count: 1170

Find other articles in related Topic Areas:

Direct-to-Consumer (DTC) Advertising & Marketing

Patient Education

Brand Marketing

eMarketing and ePromotion

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ePharma Marketing

Many experts believe that pharma eMarketing is at a tipping point and that pharmaceutical companies are poised to shift substantial ad spending from TV and other media to the Internet.

The selection of articles in this Special Supplement to Pharma Marketing News was chosen to give you a better perspective on pharma eMarketing. Included are real world case studies that illustrate the advantages of eMarketing such as depth of information, interaction, relationship building and superior customer engagement.

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