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Web 2.0 Pharma Marketing Tricks for Dummies
Secrets Revealed. FDA Will Never Be the Wiser!

Web 2.0 TricksPharmaceutical marketers are having a field day pushing the envelope on the Internet and especially in the social networking, Web 2.0 arena -- the new WILD, WILD WEST of the Internet. Many, however, are getting caught trying to perform the "tricks of the trade." With just a little bit of guidance and tips from the masters, you can perform these tricks WITHOUT getting caught!

Secrets of the perfect execution of the following tricks are revealed:

  • Google "BAdwords"
  • Posing as a Consumer on Social Networks
  • Wikipedia Sleight-of-Hand Edit
  • YouTube "Consumer-Generated" Video Ad

The following topics and issues are also covered:
  • Consumer-Generated Content - some data
  • Why Neither the FDA nor PhRMA Will Be the Wiser
  • HealthTrain, the Open Healthcare Manifesto
  • The So-called "One-Click Rule"

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Issue: Vol. 6, No. 8: September 2007
Word Count: 4868

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Vol 6, #8 Contents

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