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Data Mining and Scoring Consumer-Generated Content About Pharmaceutical Brands
SUMMARY
If the chatter and buzz of marketing vendors at industry conferences is any gauge, pharmaceutical companies are excited about consumer-generated content (CGC) (sometimes called user-generated content, or UGC), now being touted as the Internet’s next "new thing".Order and pay for this reprint now using your credit card... ONLY $9.95At a recent Pharma Marketing Talk podcast, John Mack spoke with Mark DePaoli, life sciences analyst at BrandIntel, an online information service, about mining CGC to evaluate consumer sentiment about pharmaceuticals. This article summarizes that discussion and presents a case study analysis comparing consumer sentiment of Botox vs. Restalyne.
Topics and issues covered include:
- The CGC/UGC Landscape - some statistics
- Mining CGC: An Interview with Mark De Paoli
- Case Study: Botox® vs. Restalyne®
- Impact of Advertising on CGC
- Gaming the System
- CGC Thought Leaders
- Monitoring Adverse Events in Conversations
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PMN68-03
Issue: Vol. 6, No. 8: September 2007
Word Count: 1728
Find other articles in related Topic Areas:
ePharma Marketing
Many experts believe that pharma eMarketing is at a tipping point and that pharmaceutical companies are poised to shift substantial ad spending from TV and other media to the Internet.
The selection of articles in this Special Supplement to Pharma Marketing News was chosen to give you a better perspective on pharma eMarketing. Included are real world case studies that illustrate the advantages of eMarketing such as depth of information, interaction, relationship building and superior customer engagement.
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ONLY $29.95
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