In this guest article, author Richard Meyer, Senior eMarketing Manager, Medtronic, summarizes some of the key findings of the recent eMarketer report "Pharmaceutical Marketing Online: Stuck in Web 1.5."
Meyer contends that the pharmaceutical industry is still in love with other channels and doesn't understand that patients hold a lot more power over their healthcare choices than ever before. He offers some suggestions for change.
Topics and issues covered include:
- Anemic Online Budgets
- Some DTC Spending Numbers
- DTC marketers playing it safe on the Web
- Does Regulation Cause e-Inertia?
- Engage and Collaborate!
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