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Still Playing It Safe After All These Years!
SUMMARY
In this guest article, author Richard Meyer, Senior eMarketing Manager, Medtronic, summarizes some of the key findings of the recent eMarketer report "Pharmaceutical Marketing Online: Stuck in Web 1.5."Order and pay for this reprint now using your credit card... ONLY $4.95Meyer contends that the pharmaceutical industry is still in love with other channels and doesn't understand that patients hold a lot more power over their healthcare choices than ever before. He offers some suggestions for change.
Topics and issues covered include:
- Anemic Online Budgets
- Some DTC Spending Numbers
- DTC marketers playing it safe on the Web
- Does Regulation Cause e-Inertia?
- Engage and Collaborate!
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PMN68-04
Issue: Vol. 6, No. 8: September 2007
Word Count: 1483
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ePharma Marketing
Many experts believe that pharma eMarketing is at a tipping point and that pharmaceutical companies are poised to shift substantial ad spending from TV and other media to the Internet.
The selection of articles in this Special Supplement to Pharma Marketing News was chosen to give you a better perspective on pharma eMarketing. Included are real world case studies that illustrate the advantages of eMarketing such as depth of information, interaction, relationship building and superior customer engagement.
Order and pay for this Special Supplement now using your credit card...
ONLY $29.95
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