Awards. What Are They Good For?

Pharma Marketing News is the monthly newsletter of the Pharma Marketing Network. It is distributed FREE to registered subscribers via email and the Web.

Subscribe

Editorial & Advisory Board

We accept advertising relevant to the interests of our subscribers.
For more information, see:

Media Kit

Published by:
VirSci Corporation
PO Box 760
Newtown, PA 18940
215-504-4164
215-504-5739 (FAX)
E-mail: infovirsci@virsci.com

Awards. What Are They Good For?
Vol. 6, No.9: October 2007

Awards, huh, yeah!
What are they good for?
Absolutely nothing
Uh-huh
Listen to me
Ohhh, awards, I despise
Because it means gala dinners
Of rubber chicken and butter knives

Awards mean tears
To thousands of advertisers' eyes
When their ads are broadcast on nightly TV
But never improve patients' lives

Awards, they ain't nothing
But a heartbreaker
Awards, friends only to the magazine publisher
They're an enemy to all pharma kind
The point of awards blows my mind

Awards have caused unrest
Within the new media generation
Disrespect then co-optation

Ooooh, awards, have shattered
Many a young man's dreams
Made him cynical, bitter and mean
Drug pipelines are much too short and precious
To waste time vying for awards today

Awards can't increase DTC's ROI
They can only raise an ad agency's pay
Creativity, ROI and good communications
Tell me, is there no place for them today?
They say we must give awards to know what's best
But Lord knows there's got to be a better test

Awards, huh
Good God y'all
What are they good for
Stand up and shout it
Absolutely nothing!

--With apologies to the Motown 1970 hit "War" by Edwin Starr.

I remember riding in Ford Mustangs with that song blasting!
But times have changed and here I am lambasting awards like the POEs (see "POE: DTC Forevermore"). What are they good for? Hmmm… let me think.
Oh Yeah! Awards are good for parties, like the upcoming gala MM&M 2007 Awards ceremonies being held November 1, 2007, at Tavern on the Green, a swank restaurant located in Central Park, New York City.
I will be attending this black tie event as a guest of MM&M, to which I am deeply grateful for the opportunity.
It's been a long time since I celebrated a night on the town in a Tux. Come to think of it, I never did spend a night in NYC in a Tux!
IMHO,

John Mack, Publisher and Editor
johnmack@virsci.com.com

Special Supplement
Direct-to-Consumer Advertising
Volume Two: DTC in the New Era

This volume is devoted to DTC best practices with a focus on techniques for improving DTC efficacy and return on investment, which is generally considered to be declining.

TABLE OF CONTENTS

Order both Volume One and Volume Two and SAVE! (Click Here)

Order and pay for Volume Two now using your credit card.

ONLY $29.95
PDF file delivered to you by email (usually within minutes of placing your order):