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Cholesterol Drug Users Discuss Their Medication
Talking Health at a Local Coffee Shop

At breakfast recently in one of his favorite coffee shops, Jim Avery, professor of advertising at the University of Oklahoma, was talking with some friends who he knew had some health problems. Avery mentioned that there were a couple of recent articles in newspapers on cholesterol drugs and clinical trials. No one had seen or even heard of these articles and Avery was a bit taken aback that he was the only one who had seen what he judged to be fairly important information on healthcare.

Avery took the opportunity to turn the breakfast meeting into a little impromptu focus group. This article summarizes what he learned.

Topics and issues covered include:

  • Cholesterol Treatment in the News
  • Surprising Lack of Trust
  • Should I Stop Taking Zetia?
  • Surrogate Endpoints "Miss the Point"
  • FDA Not Doing Its Job?

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Issue: Vol. 7, No. 1: January 2008
Word Count: 2232

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Vol 7, #1 Contents

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Pharma Marketing News is the periodic electronic newsletter of the Pharma Marketing Network ( Pharma Marketing Network is an exclusive marketing information resource and communications network for pharmaceutical marketing professionals.

Each issue of Pharma Marketing News is packed with facts, opinions, and case studies based upon interviews with experts in the field of pharmaceutical marketing. Highlights of presentations from industry conferences and links to references help subscribers keep up to date on best practices and network with their peers.

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