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Pharma Marketing News is the monthly newsletter of the Pharma Marketing Network. It is distributed FREE to registered subscribers via email and the Web. Editorial & Advisory Board We accept advertising relevant to the interests of our subscribers. For more information, see: Published by: VirSci Corporation PO Box 760 Newtown, PA 18940 215-504-4164 215-504-5739 (FAX) E-mail: infovirsci@virsci.com |
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Blog Talking Health at a Local Coffee Shop SUMMARY At breakfast recently in one of his favorite coffee shops, Jim Avery, professor of advertising at the University of Oklahoma, was talking with some friends who he knew had some health problems. Avery mentioned that there were a couple of recent articles in newspapers on cholesterol drugs and clinical trials. No one had seen or even heard of these articles and Avery was a bit taken aback that he was the only one who had seen what he judged to be fairly important information on healthcare.Order and pay for this reprint now using your credit card... ONLY $4.95 Download PDF file immediately after paying:
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Social Media Pharma Marketing ![]() Is it time for the pharmaceutical industry to take the advice of some of its critics and use the new "social media" tools available to it and extricate itself from its moribund situation of declining ROI? These new tools -- lumped under the heading "social networking" or "Web 2.0 -- are big topics of discussion at many pharmaceutical marketing conferences. The question is, will pharma marketers embrace them, learn how to use them, and will they see benefits? This collection of Pharma Marketing News articles, blog posts, and survey results provides you with an excellent introduction to the many issues involved in social media pharma marketing. Order and pay for this Special Supplement now using your credit card. Order and pay for this Special Supplement now using your credit card... ONLY $29.95
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