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The Changing Policy Landscape
Prepare Now for the Coming FDA and Pharmaceutical Marketing Reforms

Arid landscape"The two traditional means by which pharmaceutical marketers have relied on for many, many years to encourage the uptake of new pharmaceutical products -- direct-to-consumer (DTC) advertising and physician marketing -- are about to change," warned Mark S. Senak, J.D., SVP, Fleishman-Hillard and author of Eye On FDA Blog, in a presentation at the recent DTC in the Era of Consumer Choice conference.

Senak summarized all the possibly policy changes coming down the pike that will specifically impart pharmaceutical marketing. He also suggests what the industry should be doing to meet these challenges.

This article is summarizes Senak's presentation, which he later expanded upon in a YouTube video.

Topic headings include:
  • Changes Ahead for DTC Marketing
  • Adverse Event Reporting Info in TV Ads
  • Drug Safety
  • Pricing Pressure
  • Changing Communications Landscape
  • Suggestions for Action
  • Overcoming Regulatory Roadblocks

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PMN710-01
Issue: Vol. 7, No. 10: December 2008
Word Count: 2777

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Vol 7, #10 Contents








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