Pharma Marketing News
PMN Home | Advertising Information | FAQs
About Us | Contact Us | Privacy Policy
Subscribe Glossary
Pharma Marketing Blog Pharmaguy Audio Podcasts Event Calendar PReader Surveys

Share |

Patient Assistance Program Rankings
Going Beyond Sales Force Effectiveness to Customer Experience Satisfaction

Market Strategies"While free samples clearly play a valuable role in helping millions of financially-struggling patients get access to the medicines they need to live healthier lives, patients should know there are other options," said Pharmaceutical Research and Manufacturers of America (PhRMA) Senior Vice President Ken Johnson.

Among the "other options" patients have to get access to the medicines they need are the over 200 Patient Assistance Programs (PAPs) sponsored by pharmaceutical and biotech companies. Patient assistance programs are offered by pharmaceutical companies to help low-income, under-insured, or uninsured individuals and families afford necessary medications, with reduced-cost or free prescription drugs.

Market Strategies' 2008 MSImage Oncology Patient Assistance Program is a syndicated study that identified what oncologists and oncology practice managers perceive to be the top pharmaceutical PAPs in the industry. The survey identified how PAPs influence overall corporate image among physicians, what performance measures drive a pharmaceutical company's PAP image, and which companies are perceived as having the best PAP.

This article reviews this research with comments from Peter Carlin, Senior Vice President of Market Strategies.

Topic headings include:
  • Help Needed Today
  • An Important Customer Touch Point
  • MSImage Oncology Patient Assistance Program
  • The Oncology Practice Manager Viewpoint

Read this article now. It's FREE...

Download PDF file

Issue: Vol. 7, No. 10: December 2008
Word Count: 1392

Find other articles in related Topic Areas:

Vol 7, #10 Contents

Contact Information
Pharma Marketing News

Pharma Marketing News | Subscribe | Industry Insights | Podcasts | Pharmaguy | Blog
Surveys | Glossary | Conference Calendar | Advertising Information | FAQs | About Us | Privacy Policy

© 2014. Pharma Marketing Network. All rights reserved.