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Patient Assistance Program Rankings

Going Beyond Sales Force Effectiveness to Customer Experience Satisfaction

"While free samples clearly play a valuable role in helping millions of financially-struggling patients get access to the medicines they need to live healthier lives, patients should know there are other options," said Pharmaceutical Research and Manufacturers of America (PhRMA) Senior Vice President Ken Johnson. Among the "other options" patients have to get access to the medicines they need are the over 200 Patient Assistance Programs (PAPs) sponsored by pharmaceutical and biotech companies. Patient assistance programs are offered by pharmaceutical companies to help low-income, under-insured, or uninsured individuals and families afford necessary medications, with reduced-cost or free prescription drugs. Market Strategies' 2008 MSImage Oncology Patient Assistance Program is a syndicated study that identified what oncologists and oncology practice managers perceive to be the top pharmaceutical PAPs in the industry. The survey identified how PAPs influence overall corporate image among physicians, what performance measures drive a pharmaceutical company's PAP image, and which companies are perceived as having the best PAP. This article reviews this research with comments from Peter Carlin, Senior Vice President of Market Strategies. Topic headings include: Help Needed Today An Important Customer Touch Point MSImage Oncology Patient Assistance Program The Oncology Practice Manager Viewpoint

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PMN710-02
Issue: Vol. 7, No. 10: December 2008
Word Count: 1392

Find other articles in related Topic Areas:

• Physician Marketing & Promotion
• Relationship Marketing
• Strategic Marketing & Planning
• Product & Service Reviews