"The time has come, finally, to fix our broken health-care system,"
says Tom Daschle in the close of best-selling book, "Critical: What We
Can to Do About the Healthcare." Daschle, of course, is Obama's choice
for Secretary of Health and Human Services. Daschle will also lead a
new White House office of health reform.
To paraphrase General
Patton, "Daschle, you magnificent bastard, we read your book!" Which is
what all pharmaceutical executives and marketers should do. After all,
Daschle warns that the "health-care industry would have to reconsider
its business model" and he include pharmaceutical companies as part of
the "health-care industry."
For those among you who do not have
time to read Daschle's book, Pharma Marketing News
has done it for you.
This article summarizes the main points Daschle makes and reveals his
plan for "fixing" the problem.
Topic headings include:
Read this article now. It's FREE...
- Daschle's Plan in a Nutshell
- Addressing the "Single-Payer" Fear
- Expanding Coverage
- Medicare Part D Tinkering
- Evidence-based Reforms
- The Massachusetts Model
- Role of the Federal Health Board
- Recession or No Recession, Reform is Coming
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