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The Coming Pharma Marketing Recession
Tips for Surviving the Slump!

The U.S. has finally slid into recession, according to the majority of economists in the latest Wall Street Journal economic-forecasting survey.

Will the recession spread to the pharmaceutical industry and, in particular, lead to a slump in pharmaceutical marketing? Is the pharmaceutical industry already in a recession?

This article presents opinions and evidence that there is a slump in pharma marketing spending and provides some tips to vendors and ad agencies to help them the slump.

Topics and issues covered include:

  • What's a Recession?
  • Reader Poll Results
  • Online Ad Spending Definitely Shrinking!
  • Does Recession Mean a Boon for Online Advertising?
  • Tips for Surviving the Recession, Slump, Slowdown, Whatever!

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Issue: Vol. 7, No. 3: March 2008
Word Count: 2937

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Vol 7, #3 Contents

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