Pharma Marketing News
PMN Home | Advertising Information | FAQs
About Us | Contact Us | Privacy Policy
Subscribe Glossary
Pharma Marketing Blog Pharmaguy Audio Podcasts Conference Calendar Reader Surveys

Share |

Pharma's Social Media Marketing Readiness Score
Benchmarks You Can Use

Each pharmaceutical company has its own unique regulatory environment, corporate culture, and knowledge that will determine if it is ready to embark on social media marketing. In order to determine how ready pharmaceutical companies, their vendor partners, and other companies are for engaging in social media marketing, Pharma Marketing News is hosting an online "Rate Your Social Media Marketing Readiness" survey or tool.

As of the date of publication of this article, about 108 people filled out the survey and received their personal Social Media Marketing Readiness Score. The rating survey is still running (find it here). As of January, 2012, over 1,180 people have completed the survey.

This article summarizes the aggregate findings and presents the average scores against which you can compare your own score.

Topics and issues covered include:

  • Are Your Ready?
  • Survey Questions
  • Breakdown by Respondent Type
  • Regulatory Environment Benchmarks
  • Corporate Culture Benchmarks
  • Knowledge of Social Media Benchmarks

Read this article now. It's FREE...

Download PDF file

PMN73-05
Issue: Vol. 7, No. 3: March 2008
Word Count: 2065

Find other articles in related Topic Areas:

Vol 7, #3 Contents








Pharma Marketing News Email Addr:  

Contact Information
Editor
Pharma Marketing News

Pharma Marketing News | Subscribe | Industry Insights | Podcasts | Pharmaguy | Blog
Surveys | Glossary | Conference Calendar | Advertising Information | FAQs | About Us | Privacy Policy

© 2014. Pharma Marketing Network. All rights reserved.