SUMMARY

Each pharmaceutical company has its own unique regulatory environment, corporate culture, and knowledge that will determine if it is ready to embark on social media marketing. In order to determine how ready pharmaceutical companies, their vendor partners, and other companies are for engaging in social media marketing, Pharma Marketing News is hosting an online “Rate Your Social Media Marketing Readiness” survey or tool. To date, about 108 people filled out the survey and received their personal Social Media Marketing Readiness Score.

This article summarizes the aggregate findings and presents the average scores against which you can compare your own score.

Topics and issues covered include:

• Are Your Ready?
• Survey Questions
• Breakdown by Respondent Type
• Regulatory Environment Benchmarks
• Corporate Culture Benchmarks
• Knowledge of Social Media Benchmarks

What's your social media marketing score? Take the Social Media Pharma Marketing Readiness Survey and find out.