You've probably heard of the book "The alli Diet
Plan," which was developed by PLGhealth for GlaxoSmithKline in order to
increase the visibility, brand recognition, and sales of the over-the-counter
(OTC) alli® weight-loss product and to support consumer compliance with the medication.
PLGhealth, the health-targeted division of The
Philip Lief Group Inc., conceives, develops, markets, promotes and distributes
all forms of print and digital media.
This article covers the following topics and issues:
Review of the Content
Leaders Are Critical to Success
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