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You've probably heard of the book "The alli Diet Plan," which was developed by PLGhealth for GlaxoSmithKline in order to increase the visibility, brand recognition, and sales of the over-the-counter (OTC) alli® weight-loss product and to support consumer compliance with the medication. PLGhealth, the health-targeted division of The Philip Lief Group Inc., conceives, develops, markets, promotes and distributes all forms of print and digital media. This article covers the following topics and issues: Introducing PLGhealth Challenges A Review of the Content Thought Leaders Are Critical to Success Compliance Benefit Marketing Services Included

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PMN75-02
Issue: Vol. 7, No. 5: May 2008
Word Count: 1598

Find other articles in related Topic Areas:

• Direct-to-Consumer (DTC) Advertising & Marketing
• Compliance Marketing & Education
• Patient Education
• Product & Service Reviews