On October 14, 2007, Dr. James Watson, winner of the Nobel Prize as co-discoverer of DNA's molecular structure and former chancellor of New York's Cold Spring Harbor Laboratory was quoted in the Times of London saying he was "inherently gloomy about the prospect of Africa'' because "all our social policies are based on the fact that their intelligence is the same as ours -- whereas all the testing says not really.'' In response, Fard Johnmar over at HealthcareVOX blog, went "off topic" to comment on racist "gestures" like nooses hung on trees and doors and the brouhaha over Watson's remarks. Johnmar suggested that we should not waste our time condemning these incidents but rather counteract racist beliefs with communication. This article describes how this lead to the creation of the Life Sciences Profiles of Color (LSPOC) Project and Blog. Not only can this project give young people examples of successful people of color in the life sciences, it can also help improve the industry's public image, which has fallen to a new low in the last year. Topics covered include: Industry Reputation Racism in the Pharmaceutical Industry Case Study: Dierdre Connelly Craig DeLarge - the First LSPOC Story AMA: Achieving Racial Harmony for the Benefit of Patients and Communities Diversity on the Ad Agency/Vendor Side How You Can Help Download this article (FREE!) here: http://www.news.pharma-mkting.com/Article-PMN76-03.pdf