Pharma Marketing News is the monthly newsletter of the Pharma Marketing Network. It is distributed FREE to registered subscribers via email and the Web.
PhRMA's New Code on Interactions with Healthcare Professionals Survey Results and Discussion of Issues
On July 10, 2008, the Pharmaceutical Research and Manufacturers of America (PhRMA) Board of Directors adopted measures to enhance the PhRMA Code on Interactions with Healthcare Professionals. This new Code, which may have a profound effect on how pharma-ceutical companies interact with physicians, will become effective on January 1, 2009.
To better understand the impact of this code on the pharmaceutical industry, Pharma Marketing News surveyed readers between July 10, 2008 and August 7, 2008, and collected comments from pharma-focused blogs and bulletin boards. This article is a summary of the PMN survey results and opinions of experts, bloggers, and anonymous commentators.
Topics include:
Survey Results
Who Benefits from the New Code?
Massachusetts Health Care Cost and Quality Act
Free Gifts to Physicians
What Sales Reps Have to Say
Compliance is the Elephant in the Room
PhRMA vs. ABPI: How Do the Codes Compare?
Does the Code Address the Real Problem?
Support for Continuing Medical Education
Use of Prescription Data
Formulary Committee Disclosure
Commentary by John Mack, author and Editor of Pharma Marketing News
Order and pay for this reprint now using your credit card...ONLY $9.95 Download PDF file immediately after paying:
PMN77-01
Issue: Vol. 7, No. 7: September 2008
Word Count: 7165
Find other articles in related Topic Areas:
Pharma Marketing Vendor Directory
Hundreds of pharmaceutical marketing services vendors, consultants, executive search firms, medical education companies, and other companies servicing the needs of the pharmaceutical industry. Learn More Access Listings
Network
Online Discussion & Networking Forums
Network with your peers in the industry, seek help advancing your career, discuss current issues. Learn More
Advertise
Promote Your Products and Services
Pharma Marketing Network & Pharma Marketing News provide exceptional permission-based e-marketing opportunities. Learn More Media Kit
Get Help Finding a Job in the Pharma Industry
Post your resume to the Pharma Marketing Network Job Exchange Forum where you can also find help from colleagues.
Employers interested in announcing job openings should contact us.
On July 10, 2008, the Pharmaceutical Research and Manufacturers of America (PhRMA) Board of Directors adopted measures to enhance the PhRMA Code on Interactions with Healthcare Professionals. This new Code, which may have a profound effect on how pharma-ceutical companies interact with physicians, will become effective on January 1, 2009.
