In today's competitive market, pricing and reimbursement strategies are key to maximizing brand success and ROI. Because every country's healthcare system is different-and every product situation is unique-every brand requires a specific access plan, tailored to each market. And you must support each plan with effective messaging that ensures strong product acceptance and uptake. Experts from TNS Healthcare spoke on this issue in a recent webinar and during an exclusive interview with Pharma Marketing News. Jonathan Kay, Global Practice Area Leader, Brand and Access Management, TNS Healthcare, set the stage by reviewing global market access issues and identifying challenges and opportunities in coverage and payment. Larry Olson, Vice President and Practice Leader, Payer Markets, TNS Healthcare, looked in greater depth at communication strategies to maximize access, including how to develop compelling messages to build and sustain brand value. Topic headings include: Cost-Containment Tools How it works in the US How it Works in the UK How it Works in Japan Cost Sharing vs. Risk Sharing Strategic Considerations Payer Messaging Required Market Intelligence  TNS Healthcare's 5-Step Research Process Best Practices

Order and pay for this reprint now using your credit card...

ONLY $9.95
Download PDF file immediately after paying:

PMN79-02
Issue: Vol. 7, No. 9: November 2008
Word Count: 2609

Find other articles in related Topic Areas:

• Brand Marketing
• Strategic Marketing & Planning
• Product & Service Reviews
• Global Pharma Marketing Practices