In today's competitive market, pricing and reimbursement strategies are
key to maximizing brand success and ROI. Because every country's
healthcare system is different-and every product situation is
unique-every brand requires a specific access plan, tailored to each
market. And you must support each plan with effective messaging that
ensures strong product acceptance and uptake.
Experts from TNS
Healthcare spoke on this issue in a recent webinar and during an
exclusive interview with Pharma Marketing News.
Global Practice Area Leader, Brand and Access Management, TNS
Healthcare, set the stage by reviewing global market access issues and
identifying challenges and opportunities in coverage and payment.
Olson, Vice President and Practice Leader, Payer Markets, TNS
Healthcare, looked in greater depth at communication strategies to
maximize access, including how to develop compelling messages to build
and sustain brand value.
Topic headings include:
- Cost-Containment Tools
- How it works in the US
- How it Works in the UK
- How it Works in Japan
- Cost Sharing vs. Risk Sharing
- Strategic Considerations
- Payer Messaging
- Required Market Intelligence
- TNS Healthcare's 5-Step Research Process
- Best Practices